You own or manage a local business – a restaurant, a local boutique, a daycare center. Or perhaps you are a physician, a home remodeler, plumber, an accountant or attorney. You sell your goods or services in the local marketing area. It may be here with us in New Bern, NC or in Anchorage, AK. Regardless, as a local business, you don’t need a website that gets 1,000 hits per day from users in Pakistan and Nigeria, unless you have a store or practice there. You need to get your marketing message in front of prospects, and for you, that means people in your local marketing area. Better yet, people in the area who are looking for your goods or your services — right now. New Bern Marketing knows how to do this.

 

 

Not too long ago, this need was met through advertising in a phone book and in the local newspaper. Lower circulation rates today mean traditional approaches are losing their effectiveness. Gone too are the days when a visitor could stop at the corner phone booth and find her needs in the phone book tethered there. Even radio is being supplanted by commercial-free XM broadcasts and other media free of advertising. People increasingly are avoiding ad-supported services in favor of alternatives. If you are using these old media, are you satisfied with your return on your marketing investment? Recently?

 

As more and more people shun advertising-sponsored media, it is becoming increasingly difficult for businesses to be heard using traditional approaches. New Bern Marketing can help you with the answer, connecting you with your local audience at the time when they are looking to buy your product or your service.

 

Of course, a primary reason for the demise of old media is the Internet. But even here, where Web pages abound and getting found by potential customers is not always easy, the rules have changed. How does your company fare in Web search results … today? Did you know that, regarding search results:

• 90% of users never look beyond page one?

 

• 63% of users don’t even look past the top three listings?

 

• The top search result listing gets 36% of the clicks?