Of course, a primary reason for the demise of old media is the Internet. But even here, where Web pages abound and getting found by potential customers is not always easy, the rules have changed. How does your company fare in Web search results … today? Did you know that, regarding search results:
- 90% of users never look beyond page one?
- 63% of users don’t even look past the top three listings?
- The top search result listing gets 36% of the clicks?
Getting a top ranking in the search results is difficult, especially in highly competitive industries. It is time consuming and can be very expensive. Once there, staying on top requires vigilance and maintenance, because your competitors all want to be there, too. If you are in a top search position now, do you understand why, or are you just lucky? Being lucky is good, but it makes your search rank ever more fragile and vulnerable. Who is investing, right now, to overtake your search engine results position?
Top Rankings Dominated by Deep Pockets … Until Now
Fortunately, new technology is leveling the playing field for the small local business. The really good news is that you don’t even need to purchase these technologies, you only need to know how to take advantage of them.
New Bern Marketing focuses on your local marketing area search results. Let the giant multinational corporations battle over international search results. If your marketing focus is Raleigh, NC, you probably shouldn’t care how your site fares in Topeka, Kansas search results, and you certainly shouldn’t pour precious marketing dollars into attaining an irrelevant ranking, or on building some large but meaningless number of useless clicks.
Why New Bern Marketing?
1. We focus on results
New Bern Marketing specializes in helping local businesses get more customers, period. By leveraging technology and precisely targeting motivated local buyers, we get results.
2. We make it simple
The Internet is a rapidly changing and very complex landscape. It is easy to get distracted by the latest fad or gadget for your Website. Or perhaps the rapid change and mixed results you have heard about (or experienced yourself at one time) have kept you on the sidelines altogether. By focusing on real results within your local marketing area, New Bern Marketing helps you avoid the distractions while adopting useful new technologies.
3. Your trust is our success
We try out new approaches all the time, but we don’t gamble with your brand or your marketing budget. By adhering to terms and guidelines without attempting to game the system, we don’t risk search engine sanctions. New Bern Marketing helps you invest in your brand in ways most likely to succeed.
Technology presents a rapidly evolving marketing landscape. It takes a very significant amount of time to keep up with technology and rules changes, monitor marketing plan progress, and make necessary adjustments to your marketing campaigns. You have a business to run. Call New Bern Marketing today to see how we can help.